SNKRS: THE STORY OF DUNK - **FULL DOCUMENTARY**



The origin of the Nike Dunk dates back to the early 1980s when college basketball began to attract mainstream appeal. According to Nike’s latest docuseries titled The Story of Dunk, Nike got the idea to create the Dunk when sales reps attended the 1985 NCAA Final Four. All four college teams competing for the NCAA Championship that year were sponsored by Nike, which was monumental, considering Nike was still a fledgling player in the basketball market. While the Swoosh logo was front and center on the biggest stage in college basketball, the shoes themselves did not match the spirit and charisma of their surrounding environment, an arena filled with fans dressed head-to-toe in their school colors and showing off their school pride. To capture this energy, Nike developed a design with bold colorways that would not only match uniforms on the court but also suit fans in the stands. 

One of the best Nike Dunk documentary on Youtube, full of information on the history of the Dunks.







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